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A Helping Hand

Need sharp insights? Need an experienced moderator? Need a strategy that is flexible, creative and inspiring? Or just need a partner on your strategic journey?


pencil has helped brands from a wide variety of categories accomplish an even wider variety of tasks.
The custom solutions pencil has to offer include:  
Qualitative Research
  • Exploratory Consumer Research
  • Product and Usability Testing
  • Consumer Focus Groups
  • Ethnographic Research
  • Creative Evaluation
Other services
  • Workshop Planning and Facilitation
  • Brand Development
  • Key Message Development
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